Marketing and Advertising have been correlative since Advertising is done for non-personal , new service or products or for improved products where as marketing is also personal but there is bit difference between them as About.com Defines the main difference as : Advertising: “ The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.” Where as Marketing is defined as : “The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.”
Many new businesses or companies announce their entry into market by advertising which include both display advertising such billboards , banners and online adverting through ad networks such as Google , Yahoo , Microsoft or Adbrite. They also advertise their business in the Newspaper classifieds or Display ads spending thousands of dollars just for single day . The Startups spend huge amount on advertising and marketing.
The companies should utilize or consider the free resources available for marketing or press release distribution such as Prlog.org , free-press-release.com , I-newswire.com , PR.com , freereleasepress.com and get massive exposure and reach . Other options could be the social media since every socialized item could result more sales and consequently more revenue for your Startup to take off . The Social media such as Twitter , facebook , linkedin etc have been the real boon for business startups to maximize their sales .
For web launches , you may consider the startup guides and review sites such as Startupspro.com , RemoteWorkTips.info ,startups.co.uk , startups.pk , Startups.in , killerstartups.com, launchfeed.com and startups.bz for free startups reviews so that you may be introduced to the world and start boosting your credibility and client base . The startups are usually self financed but there is abundance of startups which financed by venture capital or corporate . The startups are like week bridges in their early day and even a single mistake may cause huge damage or collateral damage which could hardly be repaired easily and rapidly .
Therefore , the business startups need to take care of every segment from business plan development to Consulting, Outsourcing and recruitment so that your Business statistics should always show the erected curves rather than ups and downs or zigzags over the graph.