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11 Startup Blogs That Are Killing the Game



startups are typically strapped for resources, neck-deep in product specs, laser-focused on customer acquisition, and dreaming of hacking massive growth.

Some startups have found a magic elixir in their company blog; after all, content marketing is all about relationship-building at scale. Great stories can help you reach exponentially more people than an army of over-caffeinated sales folks can—and reach them in the right way. Through blogging, a small startup can quickly develop a big voice, become an industry thought leader, and reap the inbound rewards.

“When done right, your community creates a sense of belonging,” wrote Speaks co-founder David Spinks for the 500 Startups blog. “Members feel like they’re part of something important and they’re proud, they feel special. Their experience with your brand then becomes so much more than just products and features.”

Here are 11 awesome startups that are killing the game when it comes to content marketing.

1. KISSmetrics

KISSmetrics is a SaaS analytics company that helps marketers and business owners track their users at the individual level. The company has positioned its blog as a go-to resource for design, marketing, copywriting, and analytics how-tos, quickly becoming a hub for the marketing community.

Why the blog rocks: As of September 2013, 50 percent of KISSmetrics’ revenue comes from organic SEO. By bringing together some of the top leaders in the marketing industry, KISSmetrics’ blog regularly receives hundreds of shares and dozens of comments, proving that readership is consistent and engagement is high.

2. Moz

Moz is another SaaS analytics company that specializes in SEO and market intelligence tools. Since its earliest days, the company has been running an SEO and Inbound marketing blog that brings together experts in the marketing industry.

Why the blog rocks: Moz is an established industry authority on SEO. They regularly collaborate with other startups, including Buffer and Optimizely, to host webinars on topics that its community cares about, such as “How to Avoid a Social Media Disaster.”

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3. Buffer

Buffer is a web-based tool that helps people (and brands) manage their social media shares. By practicing what they preach about the importance of shares and engagement, Buffer cultivated a massive audience in search of social media thought leadership.

Why the blog rocks: One word: transparency. Buffer analyzes and publishes its data to educate marketers about social media best practices. By offering readers information that feels exclusive in the industry—like “The Complete Guide to Growing Your Facebook Reach“—Buffer differentiates itself from many other companies that are more reticent to share their secrets.

4. Clarity

Clarity is an “advice marketplace” that connects customers with subject matter experts in business, marketing, design, and other areas. The company’s blog features content from its community of experts.

Why the blog rocks: Clarity creates a community around the business world’s most influential leaders. Their contributions are heartfelt, authentic, and down to earth, emphasizing the emotional side of starting a business. The blog has been crucial to Clarity’s growth initiatives, and it attracts thousands of new visitors each day.

5. Freshbooks

At first glance, the term “cloud accounting” may seem like the opposite of a conversation starter. But Freshbooks has dug beneath the surface to truly understand its customer base of small business owners and solopreneurs. The blog caters to this very passionate and ambitious audience.

Why the blog rocks: Accounting is only part of the Freshbooks editorial equation. Their blog dives into the topic of entrepreneurship from a more holistic angle. Heck, they recently hired me to cover my experience with Obamacare. When commenters slammed me (and Freshbooks), the blog team decided to stand back, let the community speak, and “encourage the dialogue.” Awesome.

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6. Unbounce

Landing pages are tough to launch. That’s where Unbounce comes in, providing marketers and website owners with high-converting landing page optimization software. Its blog is dedicated to the world of conversion optimization and design—but with a great sense of humor.

Why the blog rocks: The thought leadership here is solid. Unbounce has attracted some of the top conversion experts across the globe to share their experiences and advice in one place. The blog boasts a highly engaged audience, interactive content, and a strong community. Content has been key to helping this Vancouver startup become a household name in the online marketing world. With playful headlines including “5 Lessons From Mad Men‘s Peggy Olson and Other Badass TV Marketers,” each post generates hundreds of shares every day.

7. HubSpot

HubSpot was one of the first startups to champion content marketing. The company sells a marketing automation system that sits at the intersection of blogging, social media, white papers, and email marketing.

Why the blog rocks: Whether you’re looking for actionable how-tos or marketing thought leadership, HubSpot has it all. Not only does it serve readers’ needs, but the blog has also been instrumental to HubSpot’s core product’s growth. With topics like “how to get your leadership team to blog more,” it’s not uncommon to see blog posts receive thousands of shares. (Full disclosure: The Content Strategist has an editorial relationship with HubSpot.)

8. HowAboutWe’s “The Date Report”

What’s more romantic than a company that’s on a mission to bring couples closer together? To boost traffic on their platform for finding the best date spots in your city, HowAboutWe launched an entertaining blog that explores the world of dating.

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Why the blog rocks: Providing readers with trendy tips such as “A Definitive Guide to the Sexiest and Grossest Abbrevs,” HowAboutWe’s blog is its own editorial powerhouse. It’s funny, real, and practical—and could probably be its own magazine.

9. Shopify

Shopify is all about helping people run their e-commerce stores. The startup is thriving, and it recently launched a blog to educate its prospects and existing customer base about ways to make more out of their properties.

Why the blog rocks: Shopify produces content that is quite tactical — exactly what the company’s audience needs. With topics like “How to Use Polyvore to Drive Traffic,” readers can arm themselves with the knowledge they need in order to run an online shop.

10. has built a tool to improve the hiring process by matching candidates to jobs based on their values and goals. The company’s blog explores the world of work.

Why the blog rocks: brings a fresh perspective to the archaic world of recruiting, and it consistently features thought-provoking and engaging articles concerned with readers’ wealth and happiness. The content is perfect for kicking your butt into gear, closely aligning with the brand’s core mission and vision to better engage millennials at work.

11. 99U

Is Behance still a startup even after being acquired by Adobe? We’re going to argue “yes”—partially because the 99U blog is just so darn good.

Why this blog rocks: It’s a cornucopia of creativity and productivity tips to get you inspired—including many from the world’s greatest artists and entrepreneurs. It’s rare to find a 99U article that hasn’t been shared at least a few hundred times.

Via Contently

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[…] startups are typically strapped for resources, neck-deep in product specs, laser-focused on customer acquisition, and dreaming of hacking massive growth. Some startups have found a magic elixir in their company blog; after all, content marketing is all about relationship-building at scale. Great stories can help you reach exponentially more people than an army of over-caffeinated […]  […]


Male-owned businesses get seven times more funding than those owned by women



Does a woman need a man to succeed? Exclusive data from Startups reveals that when it comes to funding, the answer is yes.

Businesses with male founders or co-founders receive nearly seven times more funding on average than female owned businesses, can exclusively reveal.

We collected data from over 200 small businesses as part of our 2021 Startups 100 index, an annual ranking of the 100 most disruptive UK small companies.

Our results show that, on average, a female-founded business receives £644,000 in total funding, compared to a staggering £4.34 million for a solely male-owned organisation.

The importance of a right-hand man

Almost exactly one month after International Women’s Day, our findings paint a depressing picture of sexism within the UK’s venture capital community.

But the disparity is even more shocking when compared to businesses with both male and female founders.

The Startups data found that the average amount of funding received is £4.2m – almost the same average amount raised by a solely male-founded company.

This suggests that, while progress has been made towards gender diversity in business, a male founder is still required for female entrepreneurs to secure significant early-stage investment.

 Average initial funding
Female-owned startups£643,863
Male-owned startups£4,340,252
Male/female-owned startups£4,270,708

Independent women

As well as looking at the amount of funding received based on gender, Startups also investigated the percentage of businesses that were started without any external investment.

We discovered that over half of female founded businesses are bootstrapped – or self-funded – compared to just 26% of male organisations.

This is likely a consequence of the gender funding gap, with women more likely to encounter obstacles to obtaining capital.

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Bootstrapping is a common entry route for new businesses. However, there are a lot of disadvantages to self-financing.

Not receiving upfront money from venture capitalists may give you more business control, but it can quickly cause cash flow issues if your sales numbers don’t meet expectations.

Many startup owners who are bootstrapping also forgo a salary in the beginning months.

Female entrepreneurs having to bankroll their business themselves not only brings personal financial risk, but also increases the chance of startup failure.

Andrea Berchowitz, co-founder of Vira Health, a digital health platform to support women during menopause, told Startups:

“I think structurally the lack of diversity in the investor community is a bigger problem. Take an investor, they see 50 companies, look for their traditional pattern and then invest in the same things with the same type of people.

“They need to hold themselves accountable to invest in x many black founders, x many female founders. Unless they set these goals, equal funding is never going to happen.”

If you are a female entrepreneur looking to start a new business venture, it would be easy to feel put off by our research. But don’t worry – the team at Startups is here to help.

We are the UK’s number one independent small business online resource. You can read any of our thousands of guides for information on everything from the best business grants for women, how to write a business plan, and even inspirational entrepreneur success stories. is reader-supported. If you make a purchase through the links on our site, we may earn a commission from the retailers of the products we have reviewed. This helps to provide free advice and reviews for our readers. It has no additional cost to you, and never affects the editorial independence of our reviews.

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Via Startups UK

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i2c vows to hire 500 people in Pakistan as part of its  exponential Growth Statistics 



i2c has recently hired Jon-Paul Ales-Barnicoat to lead its human resources development as the organization plans to massively scale and hire 500 resources in the next 12 months majorly from Pakistan making the total organizational headcount to over 2500.

Jon Paul is an industry veteran with experience of working at Silicon Valley tech companies including Fandom, Pixar, GE. Joining i2c is a new experience because the company is majorly driven by the workforce in Pakistan and most of the human capital too is based here. With the ongoing conversation about the future of remote work, we felt it would be interesting to understand Jon Paul, the new Chief Human Resource Officer’s perspective and how he visualizes that for i2c, given the organization has been working remotely before the rise of the term ‘future of work’ and ‘remote working’.

So, we sat with Jon Paul during his recent visit to Pakistan to discuss the tech ecosystem, i2c, and how the organization plans on scaling effectively right from the heart of Pakistan, Lahore.

Founded in 2001, and headquartered in Silicon Valley, i2c’s next-generation technology supports millions of users in more than 200 countries and territories. It is a common name in the tech circles of Pakistan. Specially fresh graduates in Computer Sciences, Software Engineering and other IT related fields are aware of the organization because of its large scale hiring drives in the north and center of Pakistan. 

Jon tells me how he is excited to be visiting Pakistan for the first time and working from i2c’s Lahore office. I ask about how his experience has been so far. Jon tells me, “Pakistani people in particular have been very welcoming and sincere in their intention. The value system is very precious. The sense of community, and the family values are permeated into professional relationships as well. And there’s a tremendous amount of loyalty and respect for one another.” I was curious how i2c is unlocking that value system in the workplace. 

Jon-Paul Barnicot

Jon says ,

“You see i2c is built on the shoulders of Pakistani employees. We understand their contributions and provide benefits which are very nurturing for our employees. 

We give our employees cars. We have a daycare center. We feed our employees twice a day. Our medical benefits are amazing. And we have education benefits for our employees’ children. And now we have created a real cash plan where our employees are going to get a share in the success of the company. We contribute to the retirement fund as well. Very few companies of our size do that.”

i2c has been quietly setting its foot in different regions of the world. Right now the Pakistani offices have almost 1000 employees in total whereas outside the country, there are over 600 employees based in US, Canada, Europe, Latin America. The organization will be expanding across all regions with specific plans to hire over 500 employees in Pakistan in the next 12 months. I was curious if there is a process for rotational assignments, and internal transfer of employees between different countries. Jon told me that Amir, the founder, and he have been working on it and believe that this is a great differentiator and advantage for their employee base in Pakistan. Due to COVID situations, this program is on halt but there have been several examples of employees moving from Pakistan to the US and later to Canada. 

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Pakistani tech space is growing tremendously and startups have been raising big financing rounds to attract the right talent and provide them ample opportunities for growth. These startups are built with entrepreneurial DNA and give employees the autonomy to build things, solve problems and learn fast. How is i2c evolving to keep up with the changing work dynamics? Jon has gone through the experience in previous roles in Silicon Valley where for the last 20 years talent has been poached, and retained with the right kind of culture, incentives and growth opportunities. Jon tells me,

“Yes, we understand that the workforce of today want different things. They want quality of life. They want to be paid a premium wage and they want to be able to decide the work that they’re working on. They want to feel like they’re respected and they have equal access throughout the ranks of the organism. And so it’s incumbent upon companies like i2c to embrace that and provide a platform for the workforce to really express what they need.

And we are constantly having a sincere conversation around this internally. How we can change our management style and have effective conversations with employees around career development and career aspiration.”

i2c has 65% of its workforce based in Pakistan and the Pakistan office is reflective of all of the different functions of i2c’s business including product, engineering, security, business, support etc. Naturally, the ongoing hiring involves recruitment for all the departments as well. 

The organization plans to bring the facilities of a silicon valley company for its offices in Lahore, including private offices, sleeping pods, zen rooms, outdoor container offices, with cafes and places to hangout and network with other employees.

As we end the conversation Jon adds that i2c will be a game changer with massive opportunities for growth and financial freedom for anyone who joins its family. 

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Best Business Ideas for 2022: Healthtech



Healthtech is one of the key drivers of the UK startup scene, and is only expected to get bigger in 2022 and beyond

Healthtech is due for a huge year ahead, and small businesses looking to launch in this sector have plenty of cause for confidence. The technology can be complex, and sensitivity to patient needs must be paramount, but developing digital tools to make people healthier and happier has a clear appeal for emerging entrepreneurs.

Last year alone, the UK healthtech sector attracted over £2.9bn in funding. In fact, healthtech is the UK’s second-biggest tech sector in terms of venture capital investment.

The COVID-19 pandemic forced an immediate evolution in healthtech, and one that will have long-term impact. It demonstrated just how well remote medicine can work, and the vital role tech has to play in disease prevention and treatment.

Healthtech is a big, diverse sector, but we’ve picked out four areas that are expected to grow rapidly in 2022 and beyond and could be great to get involved in:

  • On-demand medication
  • Care apps
  • Telemedicine
  • Fertility tech
  • Final thoughts

On-demand medication – the next generation of pharmacy

Last year, we picked out on-demand health and wellness as a business idea, which covered things like Zoom gym classes and wellness apps.

Now, there’s the on-demand pharmacy.

Pharmacies haven’t really changed much for hundreds of years. You get sick, you go to the place with the medicine to make you feel better, you pay for it, and you (hopefully) feel better. And, if you have an ongoing condition, you go there again and again and… well, you get the idea.

Now though, a bunch of startups are dragging the pharmacy into the 21st century, and the COVID-19 pandemic means this new approach is needed more than ever.

You sign up, select the medicine you have a prescription for and how much you’ve been prescribed, pay for it, and then it’s delivered to your door. If you have a repeat prescription, then the service will remind you when it’s time to order again. You still need a GP to write the original prescription (although as we’ll see later, you might be able to do this online too), but as for the rest of the process, you need never step into a pharmacy if you don’t want to.

During the past two years, these services rapidly went from handy to vital, with vulnerable patients able to stay at home and still get their medicine.

This triggered huge growth in online pharmacy, with the dispensing volume increasing by 45% from 2019 to 2020 alone.

Like so many things, once we got a taste for the convenience of simply having our prescription medications delivered, we didn’t really want to go back to the old ways.

A number of startups have benefited from this shift, including Echo (No. 36 in the 2020 Startups 100), Pharmacy2u and Medicine Direct.

Jon Higham, managing director of Medicine Direct, says that prioritising patient safety and creating personal relationships are key.

On patient safety, he notes that Medicine Direct has identity checks in place “to make sure that people are who they say they are when ordering with us”.

Moreover, “it is essential that online consultations are more comprehensive and provide our prescribers with a full picture when it comes to a patient’s health, symptoms, diagnosis and medical history.”

In terms of building relationships with patients, Jon explained that:

“The online pharmacy sector is still a growing space, with many people yet to warm to the idea of their healthcare being managed by a doctor or pharmacist that they have never met.”

To try to build that trust, Medicine Direct ensures that patients know exactly who is assessing their online consultations, gives them direct access to healthcare professionals, fact-checks every medical claim, and lists a named author for all of its content.

On-demand medication business ideas

Start an online pharmacy

This does require some specialist knowledge. But while companies like Echo and Medicine Direct have made their mark, the sector still has huge potential. Despite the growth already recorded, the online pharmacy sector still only represents approximately 4% of the overall UK pharmacy market, so there’s plenty of opportunity for new entrants.

Help existing pharmacies get online

If you don’t fancy starting an online pharmacy from scratch, then you could work with the UK’s existing network of pharmacies. For example, if you’re a web designer, then you could specialise in creating stylish and informative pharmacy websites that easily let people order online, and offer guidance for online consultations.

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Care apps – how tech can help solve the social care crisis

We’re in the midst of a social care crisis, with Age UK finding that 1.6m people aged 65+ don’t receive the care and support they need for essential living activities.

And it’s only going to get worse. There are going to be more and more elderly people as we progress through this century, who are going to have a range of needs to be catered to.

The existing setup is quite frankly not up to this. Decades of funding cuts means it’s often extremely difficult and time consuming to access care (which can be anything from help with chores like shopping or washing up to administering treatment for debilitating conditions), and only a small percentage of people get government help.

For example, research by The King’s Fund think tank found that, between 2016 and 2020, the number of people requesting social care support increased by 120,000, but the number of people receiving long or short-term support fell by 14,000.

The upcoming increase in national insurance to help pay for the UK’s rapidly mounting social care bill should help a bit, but tech has a crucial role to play too.

For example, Cera Care placed second in this year’s Startups 100 and combines an army of professionally trained care assistants with an app-based approach that means carers spend less time filling in paperwork. Patients can even arrange home visits within 24 hours.

The really clever bit is that Cera’s tech can predict and prevent health deteriorations before they occur, helping to manage conditions like dementia and diabetes without the need for hospitalisation.

To solve a different need, Lisa Robinson founded Companiions after a long career in advertising. Again, the service is app-based, and people can quickly and easily book the help they need. However, as the name suggests, this is less about advanced medical care and more about ensuring that people can easily access help with basic daily tasks – or just a friendly face for a few hours to ensure their safety and help stave off loneliness.

The app connects “organisers” (generally the children or partners of the people who need assistance) with self-employed “companions” that offer their services at times that suit them. Companions explain the skills they have in their profiles and organisers can then choose accordingly, guided by reviews and geographic locations.

There’s no long-term commitment, making Companiions a great fix for elderly people that just need occasional assistance rather than regular care.

Companiions founder Lisa Robinson shared her thoughts on the sector and gave some advice for any potential new entrants.

Firstly, she pointed out the simple demographics that are driving the growth of the care sector, citing ONS (Office of National Statistics) data that over 60s currently make up 23% of the UK population, and that the number of 85+ year olds is expected to double by 2041.

Just as importantly, “increased globalisation has resulted in people working longer hours away from their loved ones, and this has put extra pressure on a care sector that now needs to grow exponentially to meet the demand”.

Lisa therefore argues that “there’s a requirement for a new category of care, one that combines health and wellbeing, social interaction and common interests rather than the previous ethos of go in, get the job done and leave”.

Finally, Lisa had the following words of wisdom for anyone thinking of starting a care app business:

“Think about what differentiates you from the norm – what are the customer pain points in the current system (lack of supply) and what do loved ones want (to stay safely and affordably at home). Make sure you build a business around the needs of your customers and use feedback to build a truly helpful platform.”

Care app business ideas

Develop a care app

While this might sound like it would require some serious technical expertise, you can always outsource that part if you need to.

The crucial part is the idea behind your app, so try to think about problems in the current care system and how they could be solved – it might be a good idea to focus on how people manage specific conditions rather than trying to provide a universal fix.

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For example, assistive technology company How do I? worked with the Alzheimer’s Society to develop the Refresh app. It aims to support people with dementia by linking personalised videos to objects in the home, helping people remember daily routines and even reminding them of cherished memories.

Start a digital training business

It feels like the real barrier for care apps is that the elderly demographic they’re supposed to help doesn’t, for the most part, use apps.

You could help combat this by setting up a business that will teach people how to use advanced technology like smartphones and help them to find their place in a modern world that is becoming increasingly reliant on digital devices.

Telemedicine – video call your GP

Telemedicine – talking to a doctor via a video or telephone call instead of in person – is not exactly new (the first attempts were made in the early 1900s).

However, the COVID-19 pandemic has transformed the perception of telemedicine. It suddenly went from a strange novelty to a necessity, especially for vulnerable patients that could be endangered by a visit to their doctor.

The shift was dramatic, with one GP telling the New York Times that “we’re basically witnessing 10 years of change in one week”. He added “it used to be that 95% of patient contact was face to face, but that has changed completely”.

All of a sudden, GPs were spending lots of their time doing online consultations via video chat to help patients that were either unwilling or unable to come to them.

Initially, this was a bit of an ad hoc solution, with GPs using tools like Zoom to conduct basic video calls with their patients, and then responding accordingly.

Then, clinics moved to using accuRx software, which offered basic video calls and was already familiar to doctors as they previously used it to send text messages to patients.

However, Babylon Health, which is one of the biggest names in healthtech and recently went public with a £3bn valuation, sees things rather differently.

Video and telephone consultations are a core part of its business model, with patients able to pay to see GPs within a few hours rather than waiting days for an appointment at their local surgery.

Like on-demand medication, this is another trend that looks like it’s going to outlast the pandemic that made it common practice, and could be a big opportunity for new healthtech businesses.

Telemedicine business ideas

Telemedicine training

While there are definitely similarities, delivering telemedicine effectively requires different skills to the ones traditionally taught to GPs. Those practicing telemedicine have to communicate differently, interact with their patients in new ways, and find a different way to develop the trust that is so crucial in a patient-doctor relationship.

For example, a GP doing a video chat consultation can’t give a nervous patient a reassuring pat on the shoulder – so they need to find an alternative way to calm patients, perhaps by lowering the tone of their voice, speaking more slowly, or even telling a joke.

This is even more important in the case of remote GPs, who will probably never meet their patients in person.

Therefore, with the rise of telemedicine, communications specialists or psychologists could find a great niche in teaching GPs and other medical staff the best way to interact with their patients over video chat.

Telemedicine apps

Telemedicine is still at a relatively early stage of its development, and has only been widely adopted in the last couple of years. This means that it’s far from set in stone how best to go about things, and this is a great opportunity for innovative approaches to online consultations and groundbreaking telemedicine communication apps.

There’s a real argument that the whole process should be reconsidered from the ground up, with an emphasis on how to help patients explain their symptoms and how doctors can best quickly diagnose them and give appropriate advice.

If telemedicine is going to gain widespread acceptance, then we also need to think about how it can help all of society – including people with more complex conditions and those who don’t speak English as a first language.

Both of these are very exciting areas for new businesses.


Fertility tech – new ways to help conception

People are getting pregnant later in life – with official figures showing that the average age of mothers has been steadily increasing since 1974 and stood at 30.7 years in 2019 (the most recent data available). This means they’re also needing more help to conceive, and there’s a huge market opportunity for any tech that helps this process along.

Globally, analysis by Grand View Research found that the total IVF market is expected to be worth approximately £25.6bn by 2028, more than double the 2020 value – and a number of startups are bidding to take advantage of this growth.

Among these is NOW-fertility, which is set to launch in Spring 2022 and bills itself as the “next generation of IVF” – a hybrid approach that’s going to combine in-person treatment with telemedicine to produce a less stressful and more efficient IVF experience.

Luciano Nardo, NOW-fertility’s founder, points out that “assisted conception helps diverse groups of people, including same-sex and trans couples and individuals, single people, post-cancer patients, older women and patients with hereditary conditions or diseases”.

However, “fertility treatment remains emotionally and physically exhausting” and clinics are limited by the number of patients in their local area and the number of patients they can physically accommodate.

Instead, Professor Nardo sees a future where “fertility services, and indeed other healthcare services, will be typified by a digital portal run by experienced physicians, nurses, and counsellors, offering 24/7, personalised and supportive consultancy and care”.

The ultimate goal is for patients to feel in control of the process, and able to access support whenever they need it.

Another key area in fertility tech is male infertility, which is a largely untapped market and one that has huge potential.

Dr Benjamin Tee and Prusothman Raja co-founded twoplus fertility after Tee experienced his own fertility problems, and say that it’s far too often dismissed as a female problem.

In fact, Raja points out that “average sperm count among men has halved in the last 40 years, while couples still struggle to get accessible fertility care” – but relatively little has been done to combat this.

Consequently, he argues that “focussing on solutions that make fertility care more accessible, frequent and affordable will help to unlock tremendous value for couples”.

And twoplus has already started down this road with its first product, the twoplus Sperm Guide, an at-home fertility aid that is designed to help sperm get to the right place during sex.

Fertility tech business ideas

Fertility counselling

No matter how the assisted conception process changes in the next few years, it’s always going to be a stressful and emotionally draining experience.

Many couples will therefore need specialist support to get through it on a psychological level.

Given that the usage of such services is only expected to increase, there is a real opportunity for counsellors and therapists to specialise in this area and provide expert support and understanding.

With the rise of telemedicine, you should ensure that you’re able to deliver this crucial service in multiple ways, whether that’s in person or via a video chat.

Male fertility education

Men are gradually facing up to the vital role they play in the conception process, and many are now keen to take co-ownership of the reproductive health journey.

However, there’s a knowledge gap here. While female reproductive health has been discussed for decades, its male counterpart has been largely ignored.

Something that tackles the subject from a male perspective, then, could have a big audience – whether that’s a simple book or even a mobile app that guides men through what they should be doing to help their partner conceive.

Final thoughts

Healthtech is not just a business idea for the next few years – it’s going to be a hugely important business trend for (at least) the next few decades.

The shift towards an aging population isn’t changing anytime soon, and that means finding new ways to combat health problems is going to surge up the agenda.

We’ve picked out a few key growth areas here but there are loads of others, from menopause tech to high-tech period pants.

Healthtech affects us all, and so it’s hugely fertile ground for the next generation of superstar startups

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The Karachi-based digital bookkeeping startup CreditBook, which is trying to ensure that tracking of transactions goes digital, has announced that...

China1 year ago

TIKTOK’s global  growth and expansion : a bubble or reality ?

Social media has offered amazing tools and apps that have revolutionized the lifestyle of people. Social networks always keep you...



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