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How to Promote Your Startup Blog using Best Content Marketing Skills

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Blogging is the passion for many since Blogging works on content creation for massive traffic. Several people start various blogs for various purposes such as to inform, to entertain and to influence the readers. There are several Blogging Gurus and content Marketing Specialist having tons of Ideas regarding the Skyscraper approach. Some are of the view that if you pursue the track of Skyscraping you must know that you may fall from it if you implemented the content marketing strategy in the wrong way.  remember, the Skyscraper technique does not work for all. Few Bloggers even said that you need to focus on the quality and engaging content and pursue a great marketing plan for it, you may see positive results. So, every content marketer and Blogging guru come forward with an own narrative of skyscraping. Let’s find out how you can promote the blog using skyscraper technique. If we  research the technique, we will find out that Skyscraper technique works on the following steps:

Blogging has been fun for many but it may require a lot of work out before you reach the heights of success.  The Blogging gurus will be quite aware that the skyscraper technique is actually a fairly simple method which will enable you to watch the  “top content” for any given keyword or any important topic.

 1.Selecting  The keywords

Keywords play a vital role in skyscraper technique as your blog Post must have relevant keywords with high search engine rankings to drive the organic traffic to blog and improving its Google page rank and Alexa ranks. You may find the high-rank keywords with Google and other SEO based sites such as Moz, Hubspot or buzz sumo etc as these are the Industry leaders for keyword research.Keyword research also gives bloggers the idea to choose only high performing keywords.

2.Review the Top ten ranking Posts on Google

After Selection of the Keywords, the Next step is to search the  Google for above keywords and review the content and marketing technique used by the Bloggers to engage more readers and drive the massive traffic to their sites for the given Keyword. This will give you ideas to craft your blog articles similar to the content you discovered on Google through particular keywords. Reviewing top ranked posts on search engines like google give you a clear idea that Which Headlines and keywords are very important and drive more traffic to your Blog site.

3.Content on BuzzSumo

Buzzsumo is the great site to check and analyze top blog posts and it will display the most shared blog posts from these blogs through the selected Keywords you chose and searched them on the internet from the Google. Buzzsumo is a powerful tool to discover the most shared content from the blogs and enable you to pursue the Skyscraper technique in the true sense. Buzzsumo will also give you key analytics about the low shared Content and the most shared content. The constant use of BuzzSumo will update you about the content performance and the social media network where the content is shared the most and the social media networks where your content is less shared so that you may embed or use Popular search plugins for Social media Marketing purpose.

4.Determining the Average length of  the Top Content

It is necessary to determine that the average length of top performing content on Google Search engine and craft your own blog post of the same length so that you may get massive organic traffic and drive great traffic to your Blog and improve its ranking. Several bloggers have implemented this technique and have been extremely Successful in attracting traffic and making a place in Google’s top search results.There are reports that if you publish an over length post or keyword density is intense then there are chances that the search engines may not index the content properly resulting in low traffic.

5.Identifying  Gaps in Competitive Content

Finding gaps in the  Top content you search for chosen keywords is very important since it will help you to craft your own blog post by filling gaps and making it more reader and search engine friendly to be liked and shared with the first sight. Gaps will also enable you to improve your blog post and adopt the content marketing approach in your blog posts. Many bloggers do not make the outline properly and leave content gaps which may affect the content marketing strategy. It is recommended that You must analyze the top content and try to find out the gaps so that you may not repeat the same. If you have identified gaps, then try to fill the gaps in your content creation strategy.

6.Identify common keywords and phrases used in competitive content

Next step is to identify the most relevant keywords and phrases used in the competitive content and consider to use for your blog post son that you may get some traffic through the keywords. Keywords tags from the top content or competitive content will also improve the blog visibility and authority if checked with Moz domain authority checker. Identifying the Common keywords and phrases and the style of starting the blog post and concluding it will enable you to use the most traffic keywords to drive traffic and promoting your blog content.

7.Writing  the Content Outline

Writing the content outline for the top blog is very vital for the logical framework or logical structure from instruction, body and the conclusion. In the introduction, you will introduce the topic whereas in the body you will have to distribute the topic in many paragraph or sections, and finally, in conclusion, you will have to sum the ideas or discussion in the Blog post. The Outline always helps you to discuss the various aspects or parts of the Topic in detail. It is advisable that you must research the topic outline to find engaging headings and subheadings for the content to drive traffic to your blog as Content Marketers always ask a question from the bloggers that if the Visitor Searching  for related content finds 10 plus links for any searched terms than they will obviously click the top result first then 2nd and so on . then why should they visit your link if he finds the answer on the first link –simply because you must have more engaging content and having no  content gaps or missing content  .

8.Writing 20 to 30 headlines using the Headline Analyzer

The Headline is the magic to attract visitors to the website. The more catchy and creative headline will result in more hits to your blog post. It is necessary that you must write  20 to 30 headlines to find and compare with the headline analyzer from Co Schedule. It will analyze the headlines and display the suggestions and usefulness of the headlines. It will also give you tips to improve the headlines. Therefore, before jumping to write the post you need to analyze the Headline so that it may drive massive traffic to your blog and your blog gains more organic traffic.

9.Create Content for the blog post

Now,  after searching a great Headline is the time to write content keeping in view the content length of the top content you searched on Google. The content length limitation is necessary because your reader may get bored with too much content and may bounce to other similar site content. It is also necessary that the content tone should be very informative or How to based step by step as How to or informative content has longer lifeline than raw or boring content. Make your content marketable, readable, informative and engaging to drive the ton of traffic to your Blog. Therefore, while writing a great blog post, you need to take strict care of the audience, information in hand and presenting the information in a logical order.

10.Create Attractive and Video that match the content.

Images present the facts as great informative tools as infographics, images, and  Videos add great value to your blog posts. The images should be taken from the web as they will steal your traffic. It is advisable that you should either create your own infographics or images or get them designed from any design as clear and effective Images and high-definition videos result in more traffic and attract the visitors to your blog. But if your images are not clear, creative or copied from the web, you have little chances to divert the web traffic and organic traffic towards your Blog.

11.Publishing the Content

Congratulations, now you have reached the last button the big one that is published and gives the relief to the bloggers that their Blog posts are going to enter the competitive Content market and compete for its value and space but wait… Before publishing the content, you must proofread the content for any type of grammar errors or broken links. It is better to use  Grammarly app for checking the content and making sure that it is error-free. When you check the all the links you have used in the Blog content are working and there are no any typo or Grammar errors then Go for the Publish Button. Click it and hurray! You have done the most exhausting work.

 12.Promoting Content on Social Media and Content Delivery Networks

The Content which is recently published become the web property of search engines and the search engines will start indexing the fresh content match keywords queries made by the people around the globe. The search engines display the most searched or top searched content higher as it is shared by the people frequently. Therefore, it is necessary that you must share the new blog post on social media networks such as Facebook, Twitter, Linkedin, Pinterest, Digg, Stumbleupon and Tumblr etc for driving Social Media traffic to your blog and maximizing content distribution and discovery. If you want to promote through native content Delivery Networks then you may try content.ad, taboo, revcontent, Outbrain, Triplelift and blade. These Native content Ad Networks will distribute across their publisher base and send tons of traffic to your blog through the content you just published on your blog.

13.The Final one that is to Review performance

Well, we are coming close to this skyscraper Techniques’ last Step that is just waiting and see the performance of your content and observe tons of traffic coming to your blog. If you have any monetization plan for your blog, then you may have massive CPM and CPC based earnings if you followed the guidelines strictly and implemented the tools in the true sense.  For performance, you may hook to buzz sumo ,Google  Analytics, Alexa Traffic Rankings, Similar web or Moz etc or other popular SEO technique to find out whether the content you just created  to compete the competitive content links you had searched and created engaging content for the blog and shared it on Social Media as well .

Finally , we reached the point that the Skyscraper content marketing technique is always trending within the marketing industry gurus which was very rare before as trendsetters in blogosphere have reaped tremendous results from this amazing technique but every technique does not work for  everybody due to many reasons  that do not mean that the Skyscraper Technique is ineffective that is completely wrong. Maybe,  you did not implement the technique in the proper way or maybe you created content in a nonprofessional way or your headlines and the keywords did not work well or other several reasons. But the Biggest Bloggers and brands are of the view that this technique gets them big and amazing results. Moreover, The bloggers also build backlinks which are often called as cash links by the SEO Experts. As the backlinks are the best way to improve the search engine performance of your blog and improve its rankings globally. You may leave comments on forum posts or blog posts of high ranked blogs and earn banks links. Even guest posting will give you more backlinks or write for the content sites such as EzineArticles etc will create several backlinks to your blog site.

Final Word

We have reached the final step that is summing up the discussion and tips and concluding it. We have learned that we can implement the Skyscraper technique and can easily promote the content of your blog to the next level and drive extensive traffic resulting in higher page rank and blog popularity in search engines. The Blogs promotion technique will only work if you undertake the promotion policy in the sense. Blogging is the biggest passion and Blogging success is the key to become a popular blogger and influencer across the blogosphere.

Hurray !! You are on the Top of Search Engine Results ….Congratulations!

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I really like it when folks come together and share views.

Great blog, keep it up!

Digital

WHATSAPP Privacy Concerns Affecting Public Data -MOIT&T Pakistan

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Reference to on-going news threads by National Media and social media platforms regarding change in privacy terms & conditions of WhatsApp, Ministry of IT & Telecom is monitoring the current developments and clarifications provided by Facebook Inc. in this regard.

It is brought to notice that subject changes in privacy are applicable on WhatsApp business account only, while regular non-business/ individual profiles/ accounts are not affected.   

MOIT&T would like to emphasize here to all such digital social media platforms including WhatsApp administration to adhere by privacy rights of citizens of Pakistan. In this regard, all such digital platforms need to strengthen their engagements with the Government of Pakistan so that concerns of General Public and businesses can be well addressed by all means.

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SadaPay to launch e-money services in Pakistan after Green Signal from SBP

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SadaPay has announced that it has been granted the in-principle approval by the State Bank of Pakistan (SBP) for an Electronic Money Institution (EMI) license. This approval allows SadaPay to ready its operations for the pilot phase, during which the digital wallet will be available on a limited scale, under supervision of the regulator. 

The startup is founded by American serial entrepreneur Brandon Timinsky, who ventured to Pakistan after his last startup in the US was acquired. Over the last year, Timinsky has assembled a team of banking veterans, liaised with the regulatory authorities, and built the foundation for a “digital first” financial institution in Pakistan. Dr. Waqar Masood Khan, Pakistan’s former Finance Secretary, has joined SadaPay as Chairman of the Board.

Pakistan is now the 5th most populous country in the world, with over 76 million 3G/4G subscribers and nearly 1 million new smartphones users coming online every month. In light of the COVID-19 pandemic, internet adoption is only accelerating and more people turn to digital solutions for everyday payments. This presents a tremendous opportunity for SadaPay not only in Pakistan, but also a number of other regional markets that the team hopes to expand to. 

“Sada” translates to “simple” in both Urdu and Arabic. SadaPay’s mission is to do away with the cost and complexities of traditional banking through their simplified digital-first experience. SadaPay offers a smartphone-based digital wallet accompanied by a free Mastercard debit card.

As soon as a SadaPay account is activated, a virtual debit card is provisioned for immediate use. Also, users can perform free and instant transfers to any bank in Pakistan, and withdraw cash from all of the 14,500+ domestic ATMs with no fees (3x per month). Furthermore, users can also load their account with cash at any of 30,000+ retail locations across the country.  

Speaking about the news on the approval, Brandon stated “It’s really amazing to see how committed the State Bank of Pakistan is to adapting to changes in consumer behavior and advances in technology. In the last few months alone, we’ve witnessed tremendous progress by SBP with the release of a number of new regulations that are certain to make an incredible impact on Pakistan’s economy by catalyzing the digitization of its financial system. We’re also very grateful for the support we’ve received from the Bank of Punjab and Mastercard, which will certainly spur our journey towards rapidly expanding financial inclusion in the country”

BRANDON TIMINSKY, FOUNDER OF SADAPAY

Speaking on the occasion, Dr. Waqar said “The role the Central Bank is playing in laying the foundations of a broad-based and user friendly digital payment system in Pakistan is laudable. These efforts have gained momentum since last July. Pakistan would soon be a leading country in digitizing its payment system and SadaPay would play a prominent role to achieve this goal”.

DR. WAQAR MASOOD KHAN, CHAIRMAN OF SADAPAY

Early access to SadaPay will be available for those who have signed up for the waitlist through the website; www.sadapay.pk. SadaPay also has a very feedback-centric approach to their product development roadmap, and they’re also welcoming suggestions via email, hello@sadapay.pk.

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Covid-19

Techtools : Apple and Google want to turn your phone into a Covid-tracking machine

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Just when you were wondering why the world’s biggest tech companies weren’t doing more to fight the coronavirus pandemic, Apple and Google made a big announcement: They are joining forces to build an opt-in contact-tracing tool using Bluetooth technology that could help public health officials track the spread of Covid-19, the disease caused by the novel coronavirus. The new tool brings with it not only hope for a quicker end to the pandemic, but also a host of privacy and security concerns.

The contact-tracing tool Apple and Google want to create would have your smartphone log when you’ve come into close contact with other people. If one of those people later reports Covid-19 symptoms to a public health authority, your phone would send you an alert. It works a bit like exchanging contact information with everyone you meet, except everything is designed to be anonymous and automatic.

Instead of contact info, your smartphone will periodically exchange anonymized tracing keys with nearby devices. Both devices maintain a list of the keys they’ve collected on a cloud server, and when one person reports an infection, they have the option of sending an alert to people they’ve recently been in contact with. That alert will share information for what those people should do next.

Those are the broad strokes of what’s sure to be a very complex public-health-focused surveillance system. It represents an unprecedented partnership between two competing tech giants, one that could forever change the way our devices talk to each other.

(Apple and Google say that the new contact-tracing tool will work between iPhones and Android phones.) The Bluetooth-based approach also draws on beacon technology that’s already in use in retail environments — and is already a concern for privacy advocates. Understanding the privacy and security implications of this new coronavirus contact-tracing technology will take time, but based on what we know now, the tool will start rolling out soon.

How it’s built

An important thing to understand about this system is that Apple and Google aren’t doing this by themselves. The two companies are building a set of tools, known as an application programming interface (API), that lets iOS and Android apps communicate with each other.

In the first phase of the tool’s release, which will start around mid-May, Google and Apple will release the APIs so that public health authorities can then build apps that will be publicly available in the Apple App Store and Google Play Store. People can choose to download those apps — and again, these apps will let iPhones and Android phones talk to each other.

The tool’s second phase will roll out over the next several months. Apple and Google plan to build contact-tracing functionality into the operating systems of the phones themselves, which might sound a little tricky for folks who worry about being tracked without their consent. As the New York Times points out, by building the tool directly into the operating system, Apple and Google effectively ensure that the contact-tracing system can run 24 hours a day, rather than only when a particular app is open.

“This is a more robust solution than an API and would allow more individuals to participate, if they choose to opt in, as well as enable interaction with a broader ecosystem of apps and government health authorities,” the companies said in a press release. “Privacy, transparency, and consent are of utmost importance in this effort, and we look forward to building this functionality in consultation with interested stakeholders.”

To protect users’ privacy, Apple and Google say they will build this system while keeping people’s identities anonymous throughout the process. That’s because the companies say they won’t build a database of who has Covid-19 and whom they’ve been in contact with. Instead, they’ll store that information in temporary, anonymous cryptographic keys that refresh every 15 minutes. Meanwhile, all participation in contact tracing will be opt-in, and both companies say they plan to release regular reports on the program’s progress.

Apple and Google released technical specifications and other details about the project in press releases on Friday morning. Though it will take some time to sift through these details, the tool’s announcement has definitely caught the attention of privacy experts, who broadly seem hopeful about the anonymized, decentralized nature of what Apple and Google are building.

How it works, in theory

Which brings us back to how the tool might actually work. In their announcement, Apple and Google mapped out a hypothetical scenario that does a good job of explaining the broad strokes of the contact-tracing process. It involves two people named Alice and Bob.

Alice and Bob meet each other for the first time while sitting on a bench for a brief conversation. Because they’ve installed the new Apple and Google technology, their phones exchange anonymized tracing keys (think of these as contact info files with a unique identifier instead of a person’s contact info). These keys indicate that Alice and Bob have been in contact, and because they’ve opted in to the Apple and Google contact tracing system, this exchanging of keys happens automatically.

A few days later, Bob finds out he’s positively diagnosed with Covid-19, and he updates an app with that information. With Bob’s consent, the app then sends an alert to everyone with whom Bob exchanged keys in the last 14 days. Alice is one of these folks, so she gets a notification that she’s been in contact with someone who has Covid-19. The notification also includes information about what Alice should do next, like go get tested herself.

As captivating as these drawings are, they represent a complex marriage of technology and design. That doesn’t mean that the contact-tracing system can’t work as advertised, but there are, so far, an unknown number of caveats that will come with its potential success.

How privacy matters

In announcing this new initiative, both Apple and Google have stressed that users have to consent to participate in contact tracing, that the apps won’t collect personally identifiable information, and that people who test positive aren’t identified to anyone else. Still, organizations such as the American Civil Liberties Union (ACLU) have raised privacy concerns about such contact-tracing systems — which are already being widely used in other countries such as South Korea, China, and Singapore.

“To their credit, Apple and Google have announced an approach that appears to mitigate the worst privacy and centralization risks, but there is still room for improvement,” Jennifer Granick, ACLU surveillance and cybersecurity counsel, wrote in a public statement on Friday. “We will remain vigilant moving forward to make sure any contract tracing app remains voluntary and decentralized, and used only for public health purposes and only for the duration of this pandemic.”

And that’s another looming question: Just how long will Apple and Google leave these contact-tracing tools embedded in their mobile operating systems? After all, if this technology can be used to track who you’ve been in contact with, it seems possible that it could also be coopted for commercial purposes or even for government surveillance. As Bennett Cyphers, staff technologist at the Electronic Frontier Foundation, said to Recode, “We don’t want anything to be built into the OS that’s going to be turned on forever.”

There are also questions about the accuracy of Bluetooth. Some have worried that Bluetooth could yield false positive matches, though it’s not yet clear exactly how Apple and Google will implement the proximity features of Bluetooth LE technology. Others have raised concerns about the location accuracy of contact-tracing mobile apps in general. Furthermore, for the tool to be most effective, a plurality of people must opt in to using it. The big test of this project’s success will be how widespread the adoption of this contact-tracing tool becomes, and if that will be enough to impact the course of this pandemic’s trajectory significantly.

There’s still a lot we don’t know about how the Apple-Google tool will work in practice. We’ll learn more in the weeks to come, after the companies roll out the APIs and public health authorities start releasing contact-tracing apps. But regardless of potential drawbacks, this tool represents one of the most ambitious private-public partnerships in recent history. It’s the beginning of a new future where tech companies are injecting their resources into a public health crisis, not only leveraging their power in a tremendous way but also raising questions about how this power will change society for years to come.

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