TikTok is testing support for paid subscriptions, the company confirmed to TechCrunch on Thursday. As first reported by The Information, the popular short-form video app is exploring the option for creators to charge subscriptions for their content. The feature is part of a limited test for the time being and is not broadly available. TikTok declined to elaborate on the feature or share additional details.
“We’re always thinking about new ways to bring value to our community and enrich the TikTok experience,” a TikTok spokesperson told TechCrunch in an email, when reached for comment.
It’s unclear how the paid subscription model will be implemented in the app. For context, TikTok’s popular algorithmic “For You” page surfaces videos from creators that users don’t follow. If a creator chooses to charge a subscription for their content, it’s likely that their videos won’t appear on users’ For You pages. However, it’s also possible that the subscription will apply to additional content that’s exclusive to paid users, as opposed to being applied to the entirety of a creator’s account.
News of the test comes a day after Instagram launched subscriptions in the U.S. The feature is now in early testing with a small group of creators who are able to offer their followers paid access to exclusive Instagram Live videos and Stories. Creators can choose their own price point for access to their exclusive content. Paid subscribers will be marked with a special badge, differentiating them from unpaid users in the sea of comments.
TikTok’s paid subscriptions test follows recent confirmation that it’s testing an in-app tipping feature on its platform that allows creators to accept money from fans outside of TikTok LIVE streams, where gifting is already supported. Creators who are part of the limited test can apply for the feature if they have at least 100,000 followers and are in good standing. Those who have been approved are given a Tips button on their profiles, which their followers are able to use to send them direct payments.
The company’s newest test is its latest push toward monetization and helping creators earn a living through its platform. Last year, the company introduced a $200 million fund aimed at helping creators in the U.S. supplement their earnings. TikTok also helps creators sign brand partnerships and sponsorship deals and also provides monetization for livestreams. Considering TikTok’s focus on monetization efforts, it’s no surprise that the company is experimenting with a way for creators to offer paid subscriptions for their content.
TikTok and Instagram’s tests follow Twitter’s launch of “Super Follows,” a paid subscription offering that launched in September 2021. The feature allows users to subscribe to accounts they like for a monthly subscription fee in exchange for exclusive content. Eligible accounts can set the price for Super Follow subscriptions, with the option of charging $2.99, $4.99 or $9.99 per month. Similar to Instagram’s model, subscribers are marked with a special Super Follower badge, differentiating them from unpaid followers.
TikTok, Instagram and Twitter’s paid subscription offerings outline the companies’ efforts to court creator communities. The offerings are also a way for the companies to compete with each other, along with other digital platforms such as YouTube, which offers lucrative ways for creators to make money.
Stronger Contractionary Monetary Policy Needed to Achieve ‘Stabilizing Expectations’ for China
The escalation to war in Ukraine and the series of sanctions against Russia by Europe and the United States has acerbated the volatility of the global financial and energy markets. The increased geopolitical risks have also had a serious impact on the global economy. International institutions such as the IMF and the World Bank have issued warnings one after another that China’s economy will face new challenges as energy supply and demand fluctuate and supply chain distortions intensify. This change in the situation has already affected
China’s domestic capital market. Recently, the common stock market (A-shares) has been volatile, reflecting investors’ gloomy outlook on the capital market and China’s economy. According to the theory of behavioral economics, changes in expectations will affect future economic activity.
This is not only an issue of economic confidence but it also affects the behavior of residents and enterprises in the future on economic activities such as consumption and investment, which will have a substantial impact on the micro and macroeconomy. ANBOUND researchers believe that China will need to adjust and respond to macroeconomic policies, especially to promote further easing of monetary policy in taming market concerns and provide substantial support for “steady growth”.
At The Two Sessions this year, the government’s Work Report put forward the goal of achieving economic growth of 5.5% this year, and at the same time emphasized increasing macro-policy to support the economy. According to the current market reaction, some scholars and research institutions believe that the economic growth target of 5.5% has fallen significantly compared to last year’s economic growth rate of 8.1%.
However, due to the chaos brought about by the COVID-19 pandemic, the average growth rate in the past two years was only 5.1%. Therefore, when the impact of the pandemic is removed and the economy returns to “normal”, it is challenging to achieve the economic growth target of 5.5% this year. The further formation of endogenous power is needed and it also requires macro-policy support to stabilize demand.
Some researchers have mentioned that the current target of 5.5% has a positive effect on enhancing market confidence and expectations, but to achieve the economic growth target, the main path is to build infrastructure to support the economy and wait for the real estate market to stabilize.
It is anticipated that the pandemic control measures might be reduced, allowing consumption to rebound. However, the market emphasis point remains primarily dependent on whether the real estate market is improving, and there is little “enthusiasm” about the expansion infrastructure. Under this situation, the “stabilizing expectation” effects of positive fiscal policy are still limited. Judging from the latest CPI and PPI data, the consumer price level continues to be depressing while the production price level has risen.
This represented the fact that the development of China’s domestic consumer demand and investment needs is continually diminished, while the pressure on business expenses from PPI stays constant. Coupled with the recent continuous fluctuations in the A-share market, various situations show that changes in market expectations still reflect the contradictions on the demand side.
This means that China’s overall economic growth will still be a process of “drilling the bottom”. Although fiscal spending will expand this year, in terms of China’s current economic size, its intensity is still in the “steady” category, and the support and coordination of monetary policy are still needed to unleash the effectiveness of the easing policy.
At the same time, ANBOUND also pointed out that the Russia-Ukraine crisis has further worsened the international geopolitical environment and increased the uncertainty of the global economy. Changes in the current economic situation show that the market still has an urgent need for macroeconomic policies, especially monetary policy support. Therefore, researchers at ANBOUND believe that it is still necessary to further ease monetary policy at present to help the economy achieving a “soft landing” as soon as possible by releasing policy space.
Since the fourth quarter last year, monetary policy has turned to ease and has provided substantial support for economic stability through comprehensive reduce moderately the Required Reserve Ratio (RRR) and interest rate.
However, following China’s Spring Festival, the rate of this continual easing decreased and market liquidity was recycled. On the one hand, the market needs to digest the impact of the easing policy and improve the effectiveness of the policy; on the other hand, it is also a signal for the policy to remain stable, to avoid misleading the market causing “waterfall”.
However, in terms of the forward-looking, precise, and sustainable monetary policy, considering the new situation and changes in market expectations, monetary policy needs to be adjusted promptly, seize the time window, and further reduce market interest rates to stabilize short-term market expectations and prevent panic in the capital market that would cause chain reaction.
Judging from the current changes in the capital market, the RMB exchange rate still shows a strong tendency to appreciate despite the intensified international geopolitical risks and the rebound of the U.S. dollar index. This may be the case though the Federal Reserve may end its balance sheet reduction and start raising interest rates in March. Appropriately lowering the interest rate level will not have a significant impact on the RMB exchange rate under the turbulent international situation.
Promoting further easing of the currency will help release the pressure of RMB appreciation and increase the profitability of Chinese export enterprises. Increasing currency liquidity and reducing financing costs are also beneficial to the domestic capital market, helping to stabilize asset prices and improve corporate profitability.
With the stability of China’s economic fundamentals, the stable income of its domestic capital market will remain attractive to international capital. Under such circumstances, the impact of changes in the international policy environment on China is still manageable.
Most crucially, by releasing signals to consolidate the macroeconomy through monetary policy changes, the capital market and economic principals can turn their bearish expectations around. According to China’s existing conditions and stages, this will be the crucial key.
China moves closer to Russia, but wary on Ukraine
China and Russia set off alarms in the West this month with the most robust declaration of their friendship in decades but Beijing has signalled it would not back Vladimir Putin if he sent troops in to invade Ukraine.
The February 4 joint statement by the neighbours included unprecedented support from Beijing for Moscow’s opposition to the expansion of NATO, and came as Washington and its allies were warning of full-scale Russian military action against Kyiv.
It was “quite a quantum shift from what has been a steady intensification, elevation of the content of Russia-China declarations over the last 20 years”, former Australian prime minister Kevin Rudd said during an online discussion co-hosted by the Atlantic Council think tank and the Asia Society.
“It is China becoming a global security actor in a way that I personally have not seen before.”
China’s unusually direct position on NATO and support for Moscow’s “reasonable” security concerns have, however, placed it on a diplomatic tightrope, forcing it to balance its close Russia ties with major economic interests in Europe.
With more than 150,000 troops massed on the border with Ukraine, Russia has demanded guarantees that Kyiv will never be allowed to join NATO — a position in stark contrast to China’s long-standing stated foreign policy red line: no interference in other countries’ internal affairs.
When asked if there was a contradiction, Chinese Foreign Minister Wang Yi told the Munich Security Conference via video link Saturday that the sovereignty of all nations should be respected.
“Ukraine is no exception,” he said.
That position was tested in just two days.
Russian President Putin on Monday recognised two “republics” in Ukraine held by pro-Moscow separatist rebels, and ordered the deployment of troops there.
The United States and its allies blasted Russia for violating the sovereignty of Ukraine at an emergency UN Security Council meeting, but China was circumspect, urging restraint by “all sides”.
Putin has “denied the territorial independence and sovereignty — indeed, the very existence — of Ukraine”, Ivo Daalder, former US ambassador to NATO, wrote on Twitter.
“Both were core… (tenets) of China’s approach to the crisis. Putin has blown both to bits.”
This is not the first time China has had to strike a delicate balance between its interests and a major international escalation by its strategic partner Russia.
When Moscow annexed Crimea in 2014, China did not join Russia’s veto of a UN Security Council resolution on the issue, instead abstaining and mainly offering economic support.
Eight years later, experts say there are again limits to what Beijing can — or wants to — do for Moscow.
Among the key factors are trade and financial links with Europe. Overt backing of any Russian belligerence could also threaten the major investment deal Beijing is trying to seal with the bloc.
Further, some analysts say China may not want to escalate already high tensions with the United States.
“The Ukraine crisis… carries significant risk of the bottom falling out of (China’s) relationships with the EU and the US,” wrote Bill Bishop in the Sinocism China Newsletter.
“I do not believe that Xi and his team want to see Russia invade Ukraine, as they understand the risks from the expected reaction to any invasion.”
Others said that, with its support for Moscow’s concerns about NATO, Beijing may be looking to its own future security interests.
By implicitly siding with Moscow, Beijing gains “considerable diplomatic leverage” and “presumes that Russia will act likewise when China finds itself in a critical security situation”, Richard Ghiasy, an expert at the Hague Centre for Strategic Studies, told AFP.
Despite Beijing’s guarded language on Ukraine, observers say the China-Russia joint announcement is still a stark challenge to the United States and its allies beyond the current crisis.
The statement contained challenges to the definitions of democracy and human rights, which Moscow and Beijing have been accused of violating by the West for years.
This prompted scathing criticism in Europe, with some accusing two authoritarian regimes of trying to redefine universal concepts to suit their agenda.
“It’s an act of defiance,” EU foreign policy chief Josep Borrell said at the Munich Security Conference on Sunday.
Oil breaks $90/bbl for the first time since 2014 on Russia tensions
NEW YORK: Oil touched $90 a barrel for the first time in seven years on Wednesday, supported by tight supply and rising political tensions in Russia that raised concerns about further disruption in an already-tight market.
Brent crude rose $2.02, or 2.3%, to $90.22 by 11:21 a.m. EST (1621 GMT), the first time the global benchmark has broken $90 since October 2014. US West Texas Intermediate (WTI) crude was up $2.09, or 2.4%, to $87.69.
US President Joe Biden said on Tuesday he would consider personal sanctions on President Vladimir Putin if Russia invades Ukraine. On Monday, Yemen’s Houthi movement launched a missile attack on a United Arab Emirates base.
“World inventories have continued to decline as producers have struggled to restore production to pre-pandemic levels,” said Andrew Lipow, president of Lipow Oil Associates in Houston. “Mix that in with geopolitical tensions between the United States and Russia over Ukraine and prices have continued their march upward.”
The tensions have only added to worries about the various factors contributing to an already tight market. OPEC+ is having trouble meeting monthly production targets as it restores supply to markets after drastic cuts in 2020, and the United States is more than a million barrels short of its record level of daily output.
At the same time, demand remains strong, suggesting that inventories may continue to decline.
“Historically, markets led higher by tightening product and crude inventories are difficult to solve absent a demand destruction event or an injection of supply. Neither appear on the horizon, currently,” wrote Michael Tran, commodity strategist at RBC Capital Markets, in a note.
The Organization of the Petroleum Exporting Countries and allies, known as OPEC+, meets on Feb. 2 to consider another output increase.
Inventories in the United States rose in the most recent week, with crude stocks up by 2.4 million barrels, against expectations for a modest decline in stocks. Gasoline inventories rose to their highest levels in almost a year – a needed salve for the market.
US refined product supplied – a measure of demand – surged again, putting the four-week moving average at 21.2 million barrels per day, ahead of pre-pandemic trends. The increases have been led by consumption of distillates like diesel, as gasoline use has fallen off modestly in recent weeks.
Investors across the markets are awaiting the coming policy update from the US Federal Reserve at 2 p.m. EST. The Fed is expected to signal plans to raise interest rates in March as it focuses on fighting inflation.
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